Clothing consumption has changed from a single cold clothing and food demand to fashion, culture, brand, image consumption trend, the industry is facing the pressure of transformation. Faced with the complex and changing international situation and the pressure of domestic structural adjustment and reform, China's garment industry has maintained a relatively stable development trend under the background of many risks and uncertainties in the development environment. Domestic and international market performance is stable, running quality. Efficiency is steadily improving, the effect of transformation and upgrading is gradually becoming apparent, and a pattern of high-quality development is taking shape.
Production was basically stable, with a slight decline in output. Exports stopped falling and rebounded; Domestic sales maintained rapid growth. According to the estimates of the China National Garment Association, the total output of China's clothing in 2020 will be about 45.6 billion pieces, the same as the previous year. China's garment exports to the United States and Japan resumed growth, and the decline in exports to the European Union narrowed. Exports to countries along the "Belt and Road" have grown well. The country's total clothing sales are expected to reach 3.58 trillion yuan in 2020, up 7.32 percent year on year.
The market segmentation is more detailed
Faced with increasingly diversified consumer preferences, increasing demand for personalization, and rapid changes in fashion trends, the apparel retail market is segmented into gender, age, occasion, style, and function. Medium and high-end clothing will pay more attention to product design and customization to highlight their own uniqueness and stand out in the market. As a result, the market can be expected to become more refined.
Multi-brand operation
More and more brand owners and distributors are implementing multi-brand marketing strategies to reduce the risk of over-reliance on a single brand while satisfying customer needs as much as possible. Single-brand clothing generally has limited design variations, fixed styles, and targets limited to specific customer categories. As a result, brands and distributors tend to sell multiple brands at the same time and offer different levels of clothing for different target customer groups.
As a representative of the traditional manufacturing industry, clothing has been developing along the traditional production mode. Factors such as high labor intensity, high work intensity and low production efficiency have been restricting the development of the garment industry. With the continuous progress of clothing science and technology, more and more intelligent software and automated clothing equipment will solve the development problems of the clothing industry and continue to help enterprises improve production efficiency.